San Francisco, CA, United States, 2023 – In the USA Spirits Ratings competition, which took place in San Francisco in July 2023, CITYNYTES™ won three Silver medals, which is the ultimate seal of approval within the spirits industry. In order to receive this award, CITYNYTES™ needed to score highly in 3 different categories – Quality, Value and Packaging – in a blind tasting competition overseen by a panel of high-profile judges.
The inaugural USA Spirits Ratings competition took into account three different factors: Quality, Value and Packaging. Quality refers to the overall taste, flavor and aroma of the spirit. Value refers to the relative pricing of the spirit vis-à-vis other peers. And Packaging refers to the overall brand presentation of the spirit, with an emphasis on how well the spirit appeals to a specific customer segment.
The goal of the USA Spirits Ratings competition is to find, evaluate and award spirits that successfully score well across each of these three major scoring criteria.
According to Sid Patel, CEO and Founder of event organizers Beverage Trade Network, “This innovative scoring system has been instrumental in identifying world-class spirits that consumers actually want to drink. We’ve broadened the definition of drinkability, in order to reflect how spirits drinkers actually choose which spirits they buy at a retail store or order from a bar menu.
The judging panel consisted of spirits industry experts with extensive commercial buying expertise. Spirits were evaluated across three different criteria (Quality, Value and Packaging) and assigned scores on a 100-point basis. In order to receive a Silver medal in the competition, a spirit needed to score at least 80 points as part of a total weighted score.
“We’re extremely pleased that each of the vodkas received a medal at the USA Spirits Ratings event. Our aim is to create consumer-friendly spirits that are going to be appreciated by specific customers looking for high-quality spirits with competitive pricing. Winning a Silver medal is important to us because it shows we are making the right types of spirits, said Dr. Amanda Turner, Owner/Founder.
The 6th Annual USA Spirits Ratings competition took place in San Francisco this July. The USA Spirits Ratings looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker.
The winners were evaluated based on three separate criteria – Quality, Value and Packaging – and assigned a score out of 100 possible points. The organizer of the event is Beverage Trade Network, which also hosts industry events around the world and owns media assets and platforms to connect the drinks industry globally.